{"tiptap":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(10, 10, 10)"}}],"text":"Good design is good business because "},{"type":"text","marks":[{"type":"bold"},{"type":"highlight","attrs":{"color":"rgba(0, 0, 0, 0)"}}],"text":"it directly drives revenue growth, builds brand trust, and fosters customer loyalty by creating intuitive, memorable experiences"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(10, 10, 10)"}}],"text":". Companies that prioritize design grow faster and see higher revenue, with, for example, "},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/good-design-is-good-business","target":"_blank","rel":"noopener","class":"H23r4e","title":null}},{"type":"textStyle","attrs":{"color":"rgb(10, 10, 10)"}},{"type":"bold"},{"type":"underline"}],"text":"McKinsey"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(10, 10, 10)"}}],"text":" finding design-mature companies see 32% higher revenue. It acts as a competitive differentiator that turns users into brand advocates."}]},{"type":"youtube","attrs":{"src":"https://youtu.be/-KOA-AagWCk","start":0,"width":640,"height":480}},{"type":"paragraph","attrs":{"textAlign":null}}]},"html":"<p><span style=\"color: rgb(10, 10, 10);\">Good design is good business because </span><strong><mark data-color=\"rgba(0, 0, 0, 0)\" style=\"background-color: rgba(0, 0, 0, 0); color: inherit;\">it directly drives revenue growth, builds brand trust, and fosters customer loyalty by creating intuitive, memorable experiences</mark></strong><span style=\"color: rgb(10, 10, 10);\">. Companies that prioritize design grow faster and see higher revenue, with, for example, </span><a target=\"_blank\" rel=\"noopener\" class=\"H23r4e\" href=\"https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/good-design-is-good-business\" style=\"color: rgb(139, 30, 36); text-decoration: underline;\"><span style=\"color: rgb(10, 10, 10);\"><strong><u>McKinsey</u></strong></span></a><span style=\"color: rgb(10, 10, 10);\"> finding design-mature companies see 32% higher revenue. It acts as a competitive differentiator that turns users into brand advocates.</span></p><div data-youtube-video=\"\"><iframe width=\"640\" height=\"480\" allowfullscreen=\"true\" autoplay=\"false\" disablekbcontrols=\"false\" enableiframeapi=\"false\" endtime=\"0\" ivloadpolicy=\"0\" loop=\"false\" modestbranding=\"false\" origin=\"\" playlist=\"\" rel=\"1\" src=\"https://www.youtube-nocookie.com/embed/-KOA-AagWCk\" start=\"0\" style=\"width: 100%; aspect-ratio: 16 / 9; border-radius: 8px; margin: 1rem 0px;\"></iframe></div><p></p>"}